Everything seems to have a paid subscription plan today, from car washes to even bird feeders. People are constantly forced to re-evaluate where their money flows each month to ensure that their subscriptions truly deliver benefits worth the cost.
This behavioral change has led to increased skepticism and requires breakthrough creative to entice people to join an additional membership program.
Our approach was simple: show people how becoming a Kroger Boost Member brings value to their everyday lives and pair that with exclusive, member-only promotions available for a limited time.
We brought this “Boosted” future to life through figurative tropes and over-the-top customer engagement.
While this content ran, our Boost Bonus Days discounts served as the final conversion incentive for new members.
We’re rolled out the pink carpet for Boost Bonus Days.
Word on the street is you can save a lot as a Boost Member.
