We shined a spotlight on the realities of childhood hunger during the Big Game, one of America’s biggest days of food waste every year.

1 in 5 Children in America Go to Bed Hungry

For many children, nighttime fears stem from unfamiliar noises in the dark—but for too many, the scariest thing is the emptiness of their stomachs as they struggle to fall asleep.

Food insecurity is a heartbreaking reality for 1 in 5 children in America, who don’t always know where their next meal is coming from.

As one of the biggest days of food consumption & waste every year, we knew the big game was the perfect opportunity to shine a light on this pressing issue and challenge everyone to consider:

What if we silenced hunger for good?

Zero Hunger | Zero Waste

Kroger’s Zero Hunger | Zero Waste impact plan addresses a fundamental problem in our food system: collectively, we produce more than enough food to feed everyone, yet Americans still struggle with hunger.

We believe everyone deserves access to the fresh, healthy food they need to thrive.

And Kroger works tirelessly to improve food access through strategic charitable giving, surplus food donations, and coalitions of action in our communities to improve food and nutrition security now and in the future.

To date we've reached incredible milestones:

  • We’ve donated 3.4 billion meals and 1.5 billion dollars to feed more people in our communities.

  • We’ve rescued 700 million pounds of fresh surplus food with 100% of our stores actively donating food.

  • We’ve implemented food waste recycling programs across 95% of our stores through animal feed, composting or anaerobic digestion.

For the big game, the spot aired regionally in key geographies, including Cincinnati – home of Kroger’s headquarters – as well as Arizona, Georgia, Texas, Washington and more. Each region was customized to reflect the amount of meals donated in that specific state.

Join us in Silencing Childhood Hunger