Healthcare brands are competing for attention in an already overwhelmed world, where budgets are tight and health decisions often feel complicated or out of reach. What people need is clarity, accessibility and support that feels human. If healthcare brands want to be seen, heard and believed, they need to show up like real people.
At Kroger Health, we already meet people where they are, inside a store they already trust.
Healthcare is a risk-averse space. Legal hoops, regulations and good intentions often lead to content that’s safe, polished and easy to scroll past. But in a crowded health and wellness feed, playing it safe is the fastest way to be forgotten. So how do we break out?
We don’t just talk about health. We humanize it – using a real person to introduce services and resources without sounding clinical or unapproachable.
WE GO BOLD. WE GO UNEXPECTED. WE GO PHIL.
Introducing Phil, the ultimate Kroger Health superfan. Our new social media persona can’t get enough of everything we offer. Whether he’s hyping up Kroger Health at a tailgate or “Philling” his gas tank while tackling the usual hurdles of cost and convenience, Phil turns everyday moments into laugh-out-loud, shareworthy content.
With humor and over-the-top enthusiasm, he cuts through the noise and shows just how fun (and useful) Kroger Health can be.
Phil’s big, genuine personality lets him talk health in a way that makes people actually want to listen. He’s fun, he’s relatable, he’s credible - and he brings our expertise to life without ever coming across as technical or serious.
And that’s why we love him.
