Healthcare brands are competing for attention in an already overwhelmed world, where budgets are tight and health decisions often feel complicated or out of reach. What people need is clarity, accessibility and support that feels human. And if healthcare brands want to be seen, heard, and believed, they have to meet people like people.
Kroger Health shows up where people already are, inside a store they already trust.
Healthcare is a risk-averse space. Legal hoops, regulations and good intentions often lead to content that’s safe, polished and easy to scroll past. In a crowded health and wellness feed, playing it safe is the fastest way to be forgotten. So how do we break out?
We don’t just talk about health. We humanize it – using a real person to introduce services and resources without sounding clinical or unapproachable.
WE GO BOLD. WE GO UNEXPECTED. WE GO PHIL.
Introducing, Phil, the ultimate Kroger Health superfan. Our new social media persona can’t get enough of everything we offer. Whether he’s hyping up Kroger Health at a tailgate or “Philling” his gas tank while tackling the usual hurdles of cost and convenience, Phil turns everyday moments into laugh-out-loud, shareworthy content.
With puns, humor and over-the-top enthusiasm, he cuts through the noise and shows just how fun (and useful) Kroger Health can be.
That’s why we love Phil.
His big personality, real enthusiasm and genuine, everyday vibe let him talk health in a way people actually want to listen to. He’s fun, he’s relatable, he’s credible — and he brings our expertise to life without ever feeling technical or serious
