Direct Mail That Customers Actually Ask to Receive
While most direct mail goes straight to the recycling bin, Kroger has created something customers actually keep. MyMagazine is a 32-page, double-stitched print publication delivered five times throughout 2025. With custom photography, seasonally inspired and culturally relevant recipes, practical cooking guidance and exclusive offers personalized to each shopper’s unique buying habits, MyMagazine transforms direct mail from clutter into valued content. This isn’t just marketing - it’s a meaningful exchange. Kroger leverages years of shopper data and earns trust to deliver something genuinely useful. The result? Mail that sticks around for a reason.
MyMagazine’s Results
*Direct Mail industry standard response rate is 2–5%. www.postanalytics.com
MyMagazine’s Reach
All offers are dynamically assembled during the production process and unique to customer shopping behaviors.
Recipes Worth Making
Every recipe in MyMagazine is built from scratch - developed, tested and photographed exclusively for each issue. Planned with seasonal relevance and cultural trends in mind, each recipe is reviewed by Kroger’s registered dietitians. And to make meal planning simpler, each magazine includes a legend that helps customers instantly identify recipes that fit their lifestyle, from Gluten Free to Quick and Easy, Vegetarian and more. The result? Recipes customers actually cook, not just admire. Real food for real life.
Customers at the Heart
Each issue closes with something special: a customer-submitted recipe.
We don’t just share their favorite dish - we share their story about why this recipe matters to them, what memories it holds and what makes it worth passing down. It’s a meaningful way to reflect our customers in every issue, transforming MyMagazine from a one-way conversation into a true exchange.
Their recipes. Their voices. Their place in our pages.
Personalized Offers Inside
Every MyMagazine includes a 16-page coupon book nestled in the center for easy removal. But here’s what makes it different: These aren’t generic offers sent to every household. Each coupon book is variably printed based on individual shopping data, so the offers inside reflect what each customer actually buys.
Plant-based? You might find almondmilk coupons. Stocking up on pet food? Those offers are waiting. It’s personalization that delivers real value on products customers are already reaching for.
A Magazine, Not Just a Mailer
MyMagazine is built with the rigor of a premium publication. Copywriters test concepts in their own kitchens. Designers obsess over every detail, sketching layouts. Photographers and recipe developers help bring each issue to life. It’s inspiration, not just information, made possible through a partnership that pushes the boundaries of what direct mail can be.
As Don McKenna, Executive Vice President at Quad (the printing company for MyMagazine), explains: “By combining Kroger’s audience intelligence with our advanced print technology, we push the boundaries of personalization - turning insights into engaging best-in-class print products that strengthen loyalty and brand connection.”
What Our Customers Are Saying
“Hi! I’ve been around a while and I’m hard to impress. But this magazine seems to do it every time. I love the fun, creative presentations especially. And there’s always a recipe or two I just have to try.
The coupons are nice, too, and I love that they’re for things you know I buy. The magazine is fun. I read it every time. Thank you!”
“Each issue of MyMagazine has tremendous recipes and valuable nutritional information. A lot of work and creativity goes into each issue, and I really enjoy receiving a copy in the mail.
The coupons are a great bonus, too. I just received the latest issue. I am looking forward to trying the gingerbread pancakes recipe.”
“Just wanted to say props to the team that wrote the ‘Holiday Magic on a Budget’ article this month. So many people are struggling this season and this was a great reminder of things to make it fun and cheaper for families.
I actually shared the article with my team members where I work in a communication. Some articles are full of fancy ingredients, and this month is what people needed to be back to basics. Thank you!”
Click Here to Flip Through the 2025 Issues
