TBD
—
“Operation: Gingerbread”
TBD
Kroger's 2025 holiday campaign, “Operation: Gingerbread” features their beloved Kroji characters to tell a story of creativity, family and homecoming, all in honor of U.S. service members. The spot, directed by Yves Geleyn, follows a young girl who is determined to make a small gesture for a family member: a uniquely shaped gingerbread cookie that packs a whole lot of meaning at the holiday table.
For the music, we focused on amplifying adam&eveDDB’s storytelling, with a creative approach similar to that of scoring a film. To complement the characters and their on-screen journey, we crafted a minimalist arrangement that features acoustic guitar, humming and strings. The feel-good composition captures the feeling of “coming home” in alignment with Kroger’s special USO partnership.
In addition to tugging at the heartstrings, the resulting track stands out from traditional holiday advertising music, increasing differentiation and appeal for Kroger and its family of brands.
TBD
TBD
Kroger has one of the most comprehensive sonic branding strategies in retail, inserting its sonic identity throughout their ever-expanding brand ecosystem, which includes TVCs, digital and in-store. “Operation: Gingerbread” uses Kroger’s recently launched sonic identity in a unique way — opting for an original track where other brands choose to license popular music for their holiday ads. By creating a custom score, Kroger is ensuring ownability and track exclusivity when it comes to campaign music this holiday season.
In addition to the score for “Operation: Gingerbread,” Kroger’s seasonal sonic assets also includes a holiday brand theme, sonic logo and custom scores for Thanksgiving-themed advertising. These audio elements will be integrated wherever the Kroger brand is, demonstrating the flexibility of their owned sonic assets and brand melody.
We’re proud to help drive home Kroger’s message of togetherness and warmth this year, the best way we know how: through music.
TBD
TBD
TBD
TBD
TBD
