When our villages make, bake and cook together, every holiday moment becomes more joyful.
Kroger believes the holidays are about moments that bring us closer together. Whether it’s a 20 lb. turkey, grandma’s annual casserole or a simple gingerbread cookie, making food for the holidays satisfies our hearts as well as our bellies. It’s how we show up for the people we love, turning ingredients into a simple yet powerful gesture of care.
Launching on Veterans Day, Kroger's 2025 holiday campaign honored veterans and their families with a heartwarming homecoming story. The work was created in collaboration with members of Kroger’s Veterans Associate Resource Group, who brought their own lived experiences to the creative table to help drive the authentic message.
Today, Kroger has one of the most comprehensive sonic branding strategies in retail, and “Operation: Gingerbread” used our recently launched sonic identity in a unique way - opting for an original track while other brands chose to license popular music for their holiday ads. By creating a custom score, Kroger ensured ownability and track exclusivity with our holiday campaign.
Kroger is proud to be the largest cumulative donor to the USO in the organization's 84-year history, contributing more than $44M, including an additional $1M in 2025 to advance its mission of strengthening the well-being of troops and their families.
"We're so grateful for Kroger's continued support of the USO and the work we do for service members and their families, Kroger's short film captures the love and connection during the holidays - a reminder of what we all hold dear. Together, we're helping make sure our military community always feels the appreciation, love and support they deserve, no matter where they are."
— Ben Leslie, Chief Development Officer, USO
