We All Crave Reasons to Celebrate
When it comes to the food and products they love, our fans are obsessed. The more polarizing it is, the more passionate the cult-like following.
This love is an expression of their social identity and they’re hungry for special reasons to engage and celebrate.
Turn National Food Holidays into Real Moments of Joy
What do hot dogs, pickles, and chocolate milk have in common? They have their own national holiday and our fans can’t get enough.
At Kroger, we take these irreverent food holidays just as seriously as the official ones...maybe a little too seriously. So, we strategically went big with complete social takeovers for each one.
Each celebration is built from insights, not coincidence. We used data to identify the food holidays that spark genuine engagement, and then elevated them with creative, relatable and scroll-stopping content that feels as real as the joy our customers share.
By treating food holidays like the real deal, we’ve turned internet moments into authentic, ownable brand moments.
Through creative community management, we keep the energy going by crafting on-theme comments, witty replies (down to specific emoji use) and inside jokes that make our audience feel seen and part of the moment. And it’s not just what we’re posting for the day; we commit fully with new profile pictures, bios, custom merch and more. We’re turning each food holiday into a brand-wide celebration that feels alive.