A WORLD OF CARE

THE CHALLENGE

Most Kroger grocery shoppers aren’t using Kroger Health services. They have their own personal preferences for retail healthcare, so to encourage them to choose Kroger Health, they need reassurance on two important fronts: functional (it must be convenient for them), and emotional (they need to feel seen and heard).

INSIGHT

People need inspiration to break free from the healthcare status quo. With the expert level of care Kroger Health has to offer, we can provide shoppers with a sense of ease and confidence knowing they’re dealing with the most elite professionals in the game

OUR SOLUTION

They say game recognizes game, and at Kroger Health, our game is second to none. So we asked professional quarterback, Joe Burrow, to partner with our elite-level team and demonstrate how Kroger Health’s care experts meet patients wherever they are in their healthcare journeys.

Through a series of short vignette films, we brought Joe into our world of care, with each scenario showing how our MVP care team continues to deliver for their patients.